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Global dairy and food producers are significantly investing in whey protein production to meet the rising demand driven by the popularity of weight-loss drugs and a trend towards healthier eating, leading to a nearly 90% increase in whey protein concentrate prices over the past year. #WheyProtein #HealthAndWellness #DairyIndustry #US #NL #FR #GB
www.reuters.com
Focus: Weight-loss drugs fuel protein-rich whey craving
LONDON, May 5 (Reuters) - Global dairy companies and food producers are investing heavily to meet soaring demand for protein-rich whey, driven by a surge in the use of weight-loss drugs and healthier eating trends.