Madhar Badhurudeen, a candidate from the Tamilaga Vettri Kazhagam party, achieved an unexpected victory in Tamil Nadu's assembly elections, defeating prominent rivals through a robust social media campaign led by actor-turned-politician Thalapathy Vijay, marking a historic upset in Indian politics as the party secured 108 seats and Vijay became the state's chief minister. #IndianPolitics #SocialMediaCampaign #TamilNaduElections #IN #TN
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Tamil Nadu: How Vijay's TVK used social media for election success
When pictures of Madhar Badhurudeen, campaigning in the recent assembly elections in India's southern Tamil Nadu state, emerged on social media, few thought he would stand a chance.