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Global dairy companies are significantly ramping up investments in whey production to meet surging demand for protein-rich products, driven primarily by the rise in weight-loss drug usage and a growing interest in healthier eating habits, with whey prices soaring nearly 90% in the past year. #DairyIndustry #ProteinDemand #HealthTrends #US #NL #FR #RU #GB
www.reuters.com
Focus: Weight-loss drugs fuel protein-rich whey craving
LONDON, May 5 (Reuters) - Global dairy companies and food producers are investing heavily to meet soaring demand for protein-rich whey, driven by a surge in the use of weight-loss drugs and healthier eating trends.