The article discusses the critical challenges in implementing the EU's Regulation on the Targeting and Transparency of Political Advertising (TTPA), highlighting issues such as the definition of political advertising, interactions with other regulations, the establishment of an online political advertisement repository, supervision and enforcement complexities, and the role of influencers, all of which must be addressed to ensure effective transparency and integrity in political campaigning. #PoliticalAdvertising #DigitalTransparency #EURegulations